Matrice Swot of Coca Cola

Internal| * Strenghts1/ partner with big companies (Mac Donalds)2/ Excellent strategy3/ Diversified production lines4/ Unique taste5/ World’s leading brand | * Weaknesses1/ Product not healthy2/ The target group of the CC company are mainly younger people. / Taste differentiation4/ Sluggish performance in North America5/ lack of popularity of many Coca Cola’s brands| External| * Opportunities1/ advertise it’s less popular products2/ Acquisitions3/ buy out competition4/ It can to provide food in the future5/Growing Hispanic| * Threats1/ New drink competitor have appeared gradually2/ Intense competition (ex: Pepsi)3/ legal issues4/Dependence on bottling partners5/ The economy nowadays is depressing actually, and the poor economy may affect the consumers to purchase good| Strenghts| Weaknesses| Oppor-tunities| S5/O5. Knowing that Coca-Cola is a brand leader in his market; it will be easy to continue to have a growing market in South America. S1, S2, S3, S4, S5/O2, O 3, O4. It may also invest in the creation of food and continue to buy the competition and gain new market. All of this because coca-cola has a unique taste, it is followed by contacts (like MacDonald), his strategy is great and it has a diversified production lines. | W1/O3. Like everybody knows, Coke is not really good for your health.However everyone knows that Coca-cola was originally sold in pharmacies for stomach ache. Maybe that Coca-Cola could buy the competition, which is not tarnished by this reputation. W2/O4, O5. Even if they are young people who are targeted by coca cola, by exploiting new markets and new products, coca-cola can expand his target, as if they provide food. W4/O5. I think that these tests have to be performed in a country growing for coca-cola (ex: Hispanic) before embarking on a stagnant market (North America)| Threats| T1, T2/S5, S3 .Although recently many competitors appear. Coca cola is the worldwide leader and can buy them, crash them, or ignore them. This is not the case of Pepsi who is already too big, and then why not plays on the diversification of the products of coca-cola (many different products) which is not the case of Pepsi. T3, T4/S2. As regards the jurisdiction, they could still and always try to improve them strategy, which is already excellent, it is the same thing for such bottling partners. T5/S2.As for the world economy, it is less important, being the world leader and with an excellent strategy, I can continue to win customers. | T1, T2/W5. To bring down the new competitors on the market, coca cola have to show all the drinks he offers, as many are ignored and coca-cola has the budget for put these drinks forward. This will permit at coca-cola to be apart from other major competitors such as Pepsi etc †¦ T3/W3. Legal problems are present, knowing that coca is not developed in regard to health.For this strategy (already good) coca must to be improved, and do not forget that a wide range of product is alread y present in coca-cola by passing of coca zero until coca light. T4/S5. In terms of bottling partners, this must be a part of the strategy of coca-cola who is world leader and who has the capabilities to invest in bottling, the question is: it is worth the trouble it? T5/W5. About the economic crisis, I think Coca-cola is a global leader, so he has just to try to conquer new markets such as South America and to develop his others annexes brands who miss of popularity|

Oregon Wines Essay

Although winemaking dates back to 1840’s, in Oregon, commercial production began in 1960’s (Hall). Having a relatively short history of 50 years, today, Oregon is the third largest wine producer state of United States. As of 2009, the state hosts to 453 wineries which are mostly small and family-owned (Wine Communications Group). History of the Oregon Wine Industry The first grape plantation in the region was made by horticulturist Henderson Luelling, in Willamette Valley by 1847. By the 1850’s Peter Britt started growing wine grapes in his Valley View Vineyard, today’s Applegate Valley. According to the census; in 1860, wine production was 11,800 litres (2,600 gallons) in Oregon (Hall). By the 1880’s, Edward and John von Pessls planted Zinfandel, Riesling, and an unkown variety of Sauvignon in southern Oregon. At the same times in the north, in Willamette Valley, Ernest Reuter has been growing Klevner wines which brought him a gold medal at St. Louis World’s Fair of 1904 (Hall). The wine industry in Oregon closed down in 1919 because of the Prohibition. It revived by the late 1930’s as a fruit wine-based producer region. At that time there were only two producers, Louis Herbold and Adolph Doener growing grapes. Oregon’s wine industry was also damaged by the success of California winemakers (Hall). The rebirth of Oregon wines dates back to 1961, when Richard Sommer founded Hill Crest Vineyard near Roseburg. Although the production was based on Riesling, he also planted some Gewurztraminer, Pinot Noir, Chardonnay, and Cabernet Sauvignon. In 1965, David Lett, the owner of Eyrie Vineyard, planted his first Pinot Noir near Convallis and after 1966, continued the production at Willamette Valley in the Dundee hills. This was the beginning of the era of Pinot Noir which Oregon is nowadays famous for (Hall). By the 1970’s many winemakers immigrated to Oregon from California. Some of them where David and Ginny Adelsheim, Dick Erath, Dick and Nancy Ponzi, Jerry and Ann Preston, Pat and Joe Campbell, Susan and Bill Sokol Blosser and Myron Redford. However, David Lett was the one who placed Oregon on the world’s wine map. In 1980, 1975 Eyrie Vineyard’s South Block Reserve Pinot Noir came second in the grand tasting of wines sponsored by the French Gault Millau guide and this called the attention of press to Oregon as a wine producer state (Hall). In 1990, Oregon was hosted to 70 wineries and 320 growers in 5,682 acres vineyard. In the early 1990s, Oregon wine industry got into the danger of Phylloxera infestation which was prevented quickly by the use of resistant rootstocks. Some beneficial laws for winemakers were enacted by the Oregon Legislature in 1995. For instance, direct in-state shipment from wineries to customers and in-store tasting were legalized (Chemeketa Community College). In 2000, the number of wineries had increased to 135 and 500 growers had been engaged in grapery in 10,500 acres vineyard. In the 2000’s producers have began giving importance to â€Å"green† wine production in Oregon (Chemeketa Community College). An Oregon non-profit organization, Low Input Viticulture and Enology, Inc. , has been certifying wineries for meeting certain environmental standards (Low Input Viticulture and Enology, Inc. ) In 2005, there were 314 wineries and 519 vineyards in Oregon (Chemeketa Community College). Grape Varietals Grown in Oregon Red Wine Varieties| White Grape Varieties| Baco Noir| Chardonnay| Barbera| Chenin Blanc| Black Muscat| Early Muscat| Cabarnet Franc| Gewurtztraminer| Cabarnet Sauvignon| Huxelrebe| Carmine| Melon| Dolcetto| Muller Thrugau| Gamay Noir| Muscat Canelli| Grenache| Pinot Blanc|. Leon Millot| Pinot Gris| Malbec| Riesling| Marechal Foch| Sauvignon Blanc| Merlot| Scheurebe| Petit Verdot| Semillon| Pinot Meunier| Viognier| Pinor Noir| | Sangiovese| | Syrah| | Zinfandel| | (Bernard’s Wine Gallery) Types of Wine Produced in Oregon In Oregon, wine production is mostly based on Pinot Noir and the state is one of the first Pinot-producing regions in the world. Apart from the list below indicating the wine varieties, the state also produces sparkling wine, late harvest wine, ice wine, and dessert wine (Hall). Red Wine Varieties| White Wine Varieties|. Produced in great amount| Cabarnet Sauvignon| Gewurtztraminer| Pinot Noir| Muller Thurgau| Syrah| Pinot Blanc| | Sauvignon Blanc| | Semillon| Produced in smaller amount| Baco Noir| Arneis| Cabarnet Franc| Chenin Blanc| Dolcetto| Viognier| Gamay Noir| | Grenache| | Marechal Foch| | Malbec| | Muscat| | Nebbiolo| | Petit Syrah| | Sangiovese| | Tempranillo| | Zinfandel| | Viticultural Area of Oregon Willamette Valley â€Å"Willamette Valley is the largest AVA of Oregon, running from the Columbia River in Portland south through Salem to the Calapooya Mountains outside Eugene†. The valley is 150 miles long and almost 60 miles wide (Oregon Wine Board). In the valley, summers are generally warm and arid and the winters are cool and rainy. It is ideal for cool climate grapes due to its temperate climate and coastal marine influences. During the growing season, the valley has more daylight hours than other areas of Oregon (Oregon Wine Board). â€Å"The Willamette Valley is an old volcanic and sedimentary seabed that has been overlaid with gravel, silt, rock and boulders brought by the Missoula Floods from Montana and Washington between thousands of years ago. Red Jory soil is the most common volcanic type in the region and provides excellent drainage for superior quality wine grapes. † (Oregon Wine Board) â€Å"The valley is surrounded by the Coast Range to the west, the Cascades to the east and a series of hill chains to the north† (Oregon Wine Board). The Willamette River runs through the middle of the valley. Most of the vineyards are concentrated on the west of this river, on the slopes of the Coast Range, or among the valleys and they are mostly located a few hundred feet above sea level (Oregon Wine Board). Columbia Valley Although the Columbia Valley AVA is an 11 million acre growing region, only a small section with 185 miles wide and 200 miles long lies in Oregon (Oregon Wine Board). The valley has a mostly continental high desert climate. The hot days and cool nights provide slow, even ripening and helps grapes keep their natural acidity. Annually, the area only receives 6 to 8 inches of rainfall which makes supplemental irrigation essential in the entire region (Oregon Wine Board). The area is covered with silt and sand which was deposited about 15,000 years ago. The deposited silt and sand came to the region 15,000 years ago because of a series of massive ice age floods and wind-blown loess sediment. Today the region is mostly covered by loess (fine grained calcerous silt) which is well drained and ideal for grapevines (Oregon Wine Board). The Columbia Valley mostly lies on the Columbia River Plateau. The valley is bordered by the mountain ranges on the west and north, by the Columbia River on the south and by the Snake River near Idaho on the east (Oregon Wine Board). Walla Walla Valley. As a sub-appellation of the Columbia Valley AVA, The Walla Walla Valley AVA is in the northeast of Oregon. Although most of the wineries of Walla Walla Valley are located in Washington, almost half of the vines are produced in the Oregon side (Oregon Wine Board). The region has long sunshine-filled days and cool evening temperatures. Annual rainfall is 12. 5 inches due to the Cascade Mountain Range. Therefore, irrigation is necessary for grape growing (Oregon Wine Board). The soils of the region consist of varying combinations of well-drained loam, cobbles, silt and loess (Oregon Wine Board). The valley is located at the foot of the Blue Mountains, with vineyard elevations varying from 650 to 1,500 feet. Cascade Mountain Range borders the western side of the valley (Oregon Wine Board). Umpqua Valley The Umpqua Valley AVA is surrounded by the Coast Range from the west, the Cascade Range from the east, the Willamette Valley AVA from the north and the Rogue Valley AVA from the south. The valley is 65 miles long and 25 miles wide. Umpqua River runs nearby the valley (Oregon Wine Board). There are three different climatic sub-zones in the valley. First one is the northern area around the town of Elkton which has a cool, marine-influenced climate suitable for cool-climate grape varieties. Annual rainfall is around 50 inches; therefore, the viticulturists only benefit from the rain to grow their vines. Second is the central area to the northwest of Roseburg which has an intermediate climate allowing both cool and warm varieties to grow. Last area is located on the south of Roseburg. It is suitable for warm-climate varieties, such as Tempranillo, Syrah and Merlot. This area is more arid which makes irrigation necessary (Oregon Wine Board). The Valley has diverse soils with more than 150 soil types. â€Å"The valley floor levels have mostly deep alluvial or heavy clay materials, while the hillsides and bench locations have mixed alluvial, silt or clay structures† (Oregon Wine Board). The Umpqua Valley is made up of a series of interconnecting small mountain ranges and valleys. The complex topography of the valley is a result of the collision of the Klamath Mountains, the Coast Range and the Cascades (Oregon Wine Board). Rogue Valley The Rogue Valley AVA is located in the border of California. It is 70 miles wide by 60 miles long. Rogue Valley has the highest elevations of Oregon’s winegrowing regions on the east. However, it is also the warmest and the driest, allowing the winemakers to grow warm-weather varieties such as Merlot, Cabernet Sauvignon and Sauvignon Blanc. Cool-weather varieties, including Pinot noir do well here due to the mountain and ocean influences (Oregon Wine Board). Rogue Valley has various soil types, ranging from sandy loam to hard clay (Oregon Wine Board). Vineyards are generally located 1,200 to 2,000 feet above the sea level and planted on hillsides. The Klamath Mountains, the Coastal Range and the Cascades converging in Rogue Valley lead to a diverse landscape. Besides, the namesake river and its tributaries, the Applegate, Illinois and Bear Creek Rivers run though the valley (Oregon Wine Board). Viticultural Practices in Oregon In Oregon, viticulturists mainly use vertical shoot position (VSP) training. However, combination of Scott Henry and Lyre is also used, with lesser amounts of GDC and hanging. Standard rootstocks used in Oregon are 101-14 and 3309, with a lot of 5C and SO4. Low to moderate vigor sites are being developed to keep the canopies small. Although some meter by meter plantings exist, majority of the vineyards are falling into the 8Ãâ€"4 to 9Ãâ€"5 range for quality. Creative viticultural practices are being used in Oregon, for example, â€Å"Joel Myer, a local vineyard consultant, uses a sensible linear feet of trellis formula to determine yields. He suggests that a pound of fruit per foot of trellis will give optimal fruit quality. At Bethel Heights Vineyard, Ted Casteel thins all Pinot Noir to one cluster per shoot. He is also experimenting with planting vines side by side, about a foot apart, and training to single guyot, to increase vine competition and slow vigor. He is also taking one of his most successful Pinot Noir fields on vertical shoot position (VSP) training and converting it to Scott Henry, just to see if opening the canopy will help enhance the ripening process and flavor development (Chien). † â€Å"Oregon has been committed to sustainable winegrowing and earth-friendly practices. Numerous vineyards of the state are certified sustainable, organic, or biodynamic† (Voorhees). Two main organizations that certify Oregon’s vineyards and wineries as sustainable are LIVE and OCSW. Low Input Viticulture & Enology (LIVE). LIVE is an organization that provides education and independent third-party certification approving that the vineyards and wineries use international standards of sustainable viticulture and enology practices. They have been certifying vineyards and wineries in Oregon since 1999, in Washington since 2006 and nowadays in all of the Pacific Northwest. LIVE cooperates with Salmon-Safe in order to point out the watershed impacts and administers the Carbon Reduction Challenge, an organization helping wineries achieve energy efficiencies (Voorhees). Oregon Certified Sustainable Wine (OCSW). Founded in 2008, OCSW highlights the commitment of Oregon wineries to the responsible grape growing and winemaking. The organization certifies wine growers who meet both agricultural and winemaking requirements on sustainability and provides them a certification logo to be easily recognized by customers. To meet the agricultural requirements, 97% of the grape must be certified by LIVE, USDA Organic, Demeter Biodynamic, or Food Alliance and Salmon-Safe. On the other hand, to meet the winemaking requirements, the winery must be certified by LIVE, USDA Organic, Demeter Biodynamic, or Food Alliance (Voorhees). Producers within Oregon Valley View Winery Valley View Winery, owned by Wisnovsky family, is located in the Applegate Valley AVA, Southern Oregon. Valley View was founded in 1972 and it is one of the oldest wineries in Oregon. Valley View is famous for its pioneering efforts in producing Bordeaux varieties and blends. They mainly use grapes from the Applegate and Bear Creek Valleys of Southern Oregon’s Rogue Valley and produce Merlot, Cabernet Sauvignon, Cabernet Franc, Tempranillo, Viognier, Sauvignon blanc, Rousanne, Chardonnay and Syrah (Valley View Winery). The Eyrie Vineyards. The Eyrie Vineyards was founded by David Lett in 1966. It is composed of 49 acres in several different vineyards in Dundee Hills, Oregon which is a sub-American Viticultural Area (AVA) of Willamette Valley AVA. David Lett produced the first Pinot gris in the United States and first Pinot Noir in the Willamette Valley. The Eyrie Vineyards divide their production into three as Estate Reserve wines, Estate wines, and Limited Bottlings. All grapes for their Estate Reserve wines; Pinot noir and Chardonnay, come from Eyrie’s original planting. This is the oldest plating in the Willamette Valley at 40 years. The grapes for Eyrie’s Estate wines come mostly from their three other vineyards; Stonehedge, Sisters, and Rolling Green Farm which were planted in the 1980’s. They grow Pinot Noir, Pinot Gris and Chardonnay. Finally, their small production, limited bottling wines include Muscat Ottonel, Pinot Blanc and Pinot Meunier (The Eyrie Vineyards). Abacela Vineyard and Winery In 1992, Earl and Hilda Jones bought a 19th century homestead in southern part of the Umpqua Valley to produce Tempranillo wines which they fell in love to in Spain. In 1994 they built the winery and began planting the Tempranillos they purchased from California. They chose the Umpqua Valley because of its similar climate to the one of Spain’s Rioja and Ribera del Duero regions where Tempranillo grapes are grown. Today, in addition to the eight different Tempranillo clones at Abacela, they grow grapes and produce wine from Spain’s white variety, Albarino, as well as other Iberian varieties including Graciano, Tinta roriz and Bastardo (used in the production of port-style wines) and French varieties such as Syrah, Grenache, Cabernet sauvignon, Merlot, Malbec, Petit verdot and Viognier (Wines Northwest). Bibliography â€Å"Abacela Vine & Wine Center in Oregon’s Umpqua Valley Wine Region. † Wines Northwest. N. p. , n. d. Web. 29 Oct. 2012. . â€Å"About The Eyrie Vineyards. † The Eyrie Vineyards. N. p. , n. d. Web. 29 Oct. 2012. . Chien, Mark L. â€Å"The Oregon Wine Community and Its Viticulture. † Pennsylvannia Wine Grape Network. Penn State Cooperative Extension, n. d. Web. 30 Oct. 2012. . Hall, Lisa Shara. â€Å"History of the Oregon Wine Industry. † History of the Oregon Wine Industry. Ed. Mitchell Beazley. N. p. , n. d. Web. 30 Oct. 2012. . â€Å"History of Oregon Wine. † Wikipedia. Wikimedia Foundation, 22 May 2012. Web. 28 Oct. 2012. . Low Input Viticulture and Enology, Inc. N. p. , n. d. Web. 28 Oct. 2012. . â€Å"Northwest Viticultural Center: Oregon Wine Historical Milestones. † Discover Chemeketa Community College. Chemeketa.

Social psychology Essay Example | Topics and Well Written Essays - 2250 words

Social psychology - Essay Example The study of personalities and theoretical differences in personalities. It can also be said that personality psychology is specific to the studying of human differences. Social psychology is related closely to personality psychology as understanding social behaviors can be better explained by observing and studying personality differences. If there were no personality differences displayed in humans, then we would all be exactly the same and diversity would not exist. Answer: The theory of self monitoring simply revolves around being in control of one’s words and actions as well as the level of awareness one has over one‘s self. It can be explained as the idea of being accountable to one’s self. For example, an individual with low self monitoring, does not think before they speak. This means that their words and actions are often socially inappropriate. An individual with high self monitoring will select their words carefully before speaking, mentally weighing their choice of words or topics of discussion. A person with high self monitoring is also very concerned with if they are acting within social norms or not. A high self monitor will act out in embarrassing ways without really feeling embarrassed, â€Å"People who are high self-monitors constantly watch other people, what they do and how they respond to the behavior of others. Such people are hence very self-conscious and like to look good and will hence usually adapt we ll to differing social situations. Answer: The overconfidence phenomenon within the work place is receiving more and more attention and study as it seems to be a growing problem in some large corporations. An example of this phenomenon is someone who excels professionally but progressively feels more and more comfortable taking more risks. The overconfident individual will state their ability to perform tasks at a higher level than what

Jurisprudence Law Essay Example | Topics and Well Written Essays - 2000 words

Jurisprudence Law - Essay Example The law concept has to offer an account of the most essential or important aspects of a legal system and also accounts for the laws normativity4. It is important to establish the indispensable aspects of law so that it is possible to differentiate the legal and non-legal and also the legal validity and the legal invalidity. The law is widely known as a social institution that influences the realistic reasoning of agents. Social facts are a matter of what is considered as law and what is not considered as law; as a result we can determine the validity of the law by referring to social sources as opposed to moral evaluation. Law is not essentially obligatory because of its morality validity. Judges and lawyers should not bother with the question if a law is just or not but if there is any law of a particular issue. The law has particular features, and it have them because of its very essence or nature as law wherever and whenever it is established5. The law is a normative social practi ce because it asserts to direct human actions, bringing about a reasons for taking action. There is need to comprehend the general circumstances that would render all types of accepted norm legally valid. Judges and lawyers should consider the source of the norm as well as the matter of the content of the norm(s). This entails the general question on the legal validity conditions. Second, the normative feature of the law should also interest the lawyers and judges. Each legal norm has to be composed of a threat supported by sanctions. This takes in two different claims. To begin with, a law should be normative and norms, which are supported by sanctions of the political autonomy. Second, the close interrelatedness between the law and... The law is a normative social practice because it asserts to direct human actions, bringing about a reasons for taking action. There is need to comprehend the general circumstances that would render all types of accepted norm legally valid. Judges and lawyers should consider the source of the norm as well as the matter of the content of the norm(s). This entails the general question on the legal validity conditions. Second, the normative feature of the law should also interest the lawyers and judges. Each legal norm has to be composed of a threat supported by sanctions. This takes in two different claims. To begin with, a law should be normative and norms, which are supported by sanctions of the political autonomy.   Second, the close interrelatedness between the law and threat of imposing sanctions is a thesis about the law’s normativity. From the moral perspective, we cannot take the recognition rules in themselves as basis for requirement to follow the law. The law is an institutionalized normative system, which is upheld by an agreement among the officials (judges and lawyers) who apply the rules and who are in a manner differentiated from the normal workings of value and reason. Alternatively judges and lawyers legal principles acquire their authority from a combination of content-based or the source- based considerations. Laws are integrity law propositions, which are true if they follow if figure in from the principles of fairness, justice, and the due process of process.

Puerto Rico Essay Example | Topics and Well Written Essays - 750 words

Puerto Rico - Essay Example Its original inhabitants were Aboriginal people. Christopher Columbus discovered it. It was a Spanish colony who transformed its culture and physical landscape. European knowledge, customs and traditions including Roman Catholicism, Spanish language, agriculture, stone constructions and the printing presses. In the present day, its people are American citizens and the region has a local constitution. They elect their own governor although they lack voting members in Congress and is a subject of the plenary jurisdiction of the United States under the Puerto Rico Federal Relations Act of 1950 (Luis, 2009). Its economy is a high-income economy and the most competitive in the Latin America. This economy is mainly driven by the manufacturing and service industries. The manufacturing industry comprises of pharmaceuticals, textiles, petrochemicals and electronics while the service industry is of finance, insurance, real estate and tourism. The Unites States controls its foreign affairs exerting trading restrictions especially in its shipping industry. It is also a small island lacking natural resources and depends mostly on imports (Duany, 2003). Puerto Rico experienced recession from 2006 to 2011 and again in 2013. However, it has managed to maintain a relatively low inflation in the past decade at the same time maintaining a purchase power higher than 80% of the world. It is unable to become a self-sufficient and self-sustainable economy since it has a public debt equal to 68% of its gross domestic product (Sanchez, 2009). It is, therefore, poorer than other American states, even Mississippi, with 41% of its population below the poverty line. Puerto Rico does participate in globalization through activities such as consumerism of society, attracting industries, computers and through its tourism program. On the other hand, globalization has greatly affected Puerto Rico’s natural environment. The future of the country is greatly jeopardized by the

What I can do for RWU community if I was a vice president for them Essay

What I can do for RWU community if I was a vice president for them - Essay Example The most efficient means of gathering data from the chosen sample of students would be using questionnaires or surveys and semi-structured interviews. Questionnaires and surveys enable the capture of a lot of information in a non-threatening way especially if the questionnaire is elaborate, accurate and clear. (Carter, 2010) However, in the event of improper wording in the questionnaire, student responses can be biased and might not give the needed information. Therefore, this method needs to be complemented with semi-structured interviews, which would provide more information especially when it is conducted as if it is a conversation making interviewees feel relaxed. The next group of stakeholders of RWU community is the employees. The interests of RWU’s employees can be collected from them through the use of observational techniques and questionnaires. Through observation, the information regarding the conditions that the employees work in and the systems or operations they have to undertake on a daily basis can be easily acquired. This information can be evaluated and the needs of these important stakeholders reviewed and analyzed. However, the behavior of employees during the observation might not reflect their true normal behavior hence the need to use questionnaires which would help in collecting the required information quickly. (Carter, 2010) The questionnaires would have to be very detailed and clarity enforced in each question. For employees, their interests may be of a very personal nature therefore confidentiality must be guaranteed in order for the employees to reveal their opinions and interests in depth. The interests of the local community in Bristol, Rhode Island where RWU is situated must also be taken into consideration. For this to be done, focus groups can be used to collect the opinions of the people. Sampling of the local community needs to be done in a proper demographical scale to cater for the needs of all

Vaccines Essay Example | Topics and Well Written Essays - 750 words

Vaccines - Essay Example Vaccines stimulate the immune system of the body and helps it recognize the agent as a pathogen or foreign, hence destroying it (Bona and Bonilla, 1996). Vaccines do not offer complete protection of the body against a certain disease; therefore, it is important to choose the most adequate type of vaccine in order to make it more responsive. To develop an effective immune against a dangerous virus, one must consider important aspects, which include the rate of maintaining high immunizations even when the disease is rare. Other factors to be considered include the impact of the immunization campaign on the epidemiology of the disease in the long term and the continuous surveillance of the disease due to the introduction of the new vaccine. An inactivated whole organism vaccine is produced by the killing or destruction of a disease causing organism by use of radiation, heat or chemicals (Reiss, 2005). It has several advantages since it is very stable and safe, which is an advantage over live vaccines, since the inactivated vaccines are killed and cannot mutate back to form the disease causing agent. They are advantageous since they do not require refrigeration hence their storage and transportation is easy, which makes it accessible for people in developing countries. Inactivated vaccines also have the main disadvantage of triggering a weak immune system response; hence several boosters are needed where as live vaccines stimulate a stronger one. This is a major set back to people in areas that are inaccessible to healthcare due to lack of boosters. Another set back is that the nonantigenic portions of the vaccines microbe may cause an inflammatory response to some people. Attenuated whole organism vaccines are live vaccines that contain the living microbe or the modified live viruses which are only weakened in laboratories in order to prevent diseases (Goldsby et al 2000). Viruses are attenuated by growth of generations in cells where they do not reproduce so well , the unsuitable environment makes them repel the viruses. As they grow they become weak due to the new environment and their natural host. They are the closest thing to natural infections hence they are good to the immune system. They stimulate strong antibody and cellular responses, and give lifelong protection with one or two doses. They are easy to create for given diseases like chickenpox. There are several setbacks to this immune system, for example the attenuated vaccines are live so they may revert and cause disease, and people with weakened immune systems for example HIV-positive people cannot use attenuated vaccines for their own protection. Attenuated vaccines need to be refrigerated therefore it is hard to store and transport them to under developed areas. They are difficult to create for bacteria, since bacteria have so many genes, therefore, it is hard to control them. Recombinant vector vaccines are also known as sub-unit vaccines, and are comprised of antigens which elicit the immune system best combined with the DNA of another (Murphy, Walport and Travers, 2008). They are mainly used for complex infections, are experimental and are similar to DNA vaccines though they use bacteria to bring out DNA to the cells in the body. Vector means the virus or a bacterium that is used as the carrier virus latches on to the cell and injects genetic material into the cell. Scientists take the genomes of harmless viruses and insert the genetic material in portions into the cells. The viruses ferry the microbial DNA to the cells. The recombinant vector vaccines cause a natural infection and, therefore, stimulate the immune system. Attenuated bacteria also play the role of vectors, where the genetic mater

PEST analysis Essay Example | Topics and Well Written Essays - 2250 words

PEST analysis - Essay Example The external environment consists of four main factors, political, economic, social and technological (Dubrin, 2012). These factors are collectively known as PEST. These factors appear as opportunities for the organisation while it is also possible that at certain point in time, they pose threats. The organisations need to keep a constant eye upon these four factors to stay profitable and at times for core survival. The paper discusses about these factors and their influences upon the organisations policies, functions and profitability. Political Aspects of External Environment The political aspect of external environment is related to the government laws, legislations, rules, polices and other international principles that are enforced from time to time. These factors supersede all local and organisational doctrines and every organisation is bound to obey them for its existence (D’Anieri, 2009). The common example of this factor is tariff guidelines, tax rates, employment law s (Collins, 2010) and trade quotas. Every organisation needs to cater for all these points to comply with the regulation. The non-compliance poses the most serious threat and organisations take years to settle the law suits filed against them because of violation of laws. Many government policies are related to foreign direct investment and impose certain restrictions on the ownership rights of the business. Particularly in the Gulf States, ownership of real-estate resources by foreigners is banned. It creates insecurity for the business concerns while they plan to invest in these countries. Another point of concern in this regard is about the balance sheet of the organisation that has strong financial position but cannot own the land and building which automatically decreases their assets side. In the present business era, globalization has removed many barriers and the free movement of capital, goods and labour has become a practice. The employment laws are relaxed about hiring ex patriates and it is increasing the level of diversity in the organisation (Barak, 2011). There are certain Acts which ensure formal protection of employees’ rights. This situation has raised many challenges to the organisations. Ensuring satisfaction of a diverse workforce on the grounds of equitable treatment is not child’s play. Every employee has different needs and it is no surprise that one’s interest harms the benefit of others. The organisations have to ensure that a win-win condition is met all the time (Vent, 2009). There are regulations related to minimum wage which affect the organisations cost structure and in turn the profit margins. There are certain guidelines about employment quota of local and foreign employees, it forces organisations to compromise over the talented pool and hire the one who may not be at par in educational and professional requirements. The political aspects are related with the performance of stock exchange as well. Stock exc hange is the most volatile sector of the economy which is influenced by every news and event in any corner of the world. The riots and political stability in one country negatively affects the market value of the companies which belong to that country no matter they are registered with some international stock exchange like London Stock Exchange or New York Stock Exchange. Economic Aspects of External Environment The affect of economic aspects in the external environment is as evident as the

Court Brief 2 Assignment Example | Topics and Well Written Essays - 500 words

Court Brief 2 - Assignment Example Is officer Brosseau entitled to qualified immunity for the use of excessive force? The Court of Appeals decided for Brosseau finding that she was entitled to qualified immunity. There was a â€Å"hazy border between excessive and acceptable force† in Brosseau’s actions for which, she was entitled to qualified immunity. Officer Brosseau violated the Fourth Amendment, but she had the cause according to which, â€Å"the suspect poses a threat of serious physical harm, either to the officer or to the others, it is not constitutionally unreasonable to prevent escape by using deadly force† after which, she was not regarded as a violator of law. According to Haugen, Brosseau violated his federal constitutional rights. Glen Tamburello reported officer Brosseau about some stolen tools from his shop and blamed Kenneth Haugen, his former crime partner. Later on, Brosseau came to know that for Haugen’s felony, there was no-bail arrest warrant against him for charges of drugs and other offences. When Haugen was in his mother’s driveway, Tamburello accompanied with Matt Attwood drove to Haugen, where they had a fight after which, a neighbor called 911. Brosseau reached the scene and due to her arrival, Haugen got a chance to get away and hide in a neighbor’s backyard. On a radioed report, Brosseau reached there and found Haugen. Haugen tried to escape by jumping into his jeep. Brosseau doubted him trying to get some weapon. However, he was searching for the keys to drive away. Brosseau ordered Haugen multiple times to get out of the vehicle and also fired several times on the driver’s side window with her hand gun. She even tried to get the keys through the side window and hi t Haugen with the barrel and butt of her gun, but ignoring all her commands and attempts, Haugen started and drove the jeep a little after which, Brosseau shot in his back considering the life of those officers in danger who were on foot. While deciding for

The Compact Theory Essay Example for Free

The Compact Theory Essay Compact theory Regarding the Constitution of the United States of America, the compact theory holds that the nation was formed through a compact agreed upon by all the states, and that the federal government is consequently a creation of the states. Consequently, states should be the final arbiters over whether the federal government had overstepped the limits of its authority as set forth in the compact. Contract theory studies how economic actors can and do construct contractual arrangements, generally in the presence of asymmetric information Kansas–Nebraska Act 1854 created the territories of Kansas and Nebraska, opened new lands, repealed the Missouri Compromise of 1820, and allowed settlers in those territories to determine if they would allow slavery within their boundaries. Stephen Arnold Douglas was an American politician from the western state of Illinois, and was the Northern Democratic Party nominee for President in 1860. Free Soil Party was a short-lived political party in the United States active in the 1848 and 1852 presidential elections, and in some state elections. Bleeding Kansas was a series of violent events, involving anti-slavery Free-Staters and pro-slavery Border Ruffian elements, that took place in the Kansas Territory and the western frontier towns of the U. S. state of Missouri roughly between 1854 and 1858. Trent Affair was an international diplomatic incident that occurred during the American Civil War Battle of Antietam 1862 fought on September 17, 1862, near Sharpsburg, Maryland, and Antietam Creek, as part of the Maryland Campaign, was the first major battle in the American Civil War to take place on Northern soil. Battle of Gettysburg 1863 on June 24, 1863, General Robert E. Lee led his Confederate Army across the Potomac River and headed towards Pennsylvania. Appomattox Court house is a courthouse in Appomattox, Virginia built in 1892. It is located in the middle of the state about three miles (5 km) northwest of the Appomattox Court House National Historical Park, once known as Clover Hill home of the original Old Appomattox Court House. Robert Edward Lee (General Lee) was a career United States Army officer and combat engineer. Ulysses S. Grant (General Grant was the 18th President of the United States (1869–1877) as well as military commander during the Civil War and post-war Reconstruction periods. John Browns raid on Harpers Ferry -was an attempt by white abolitionist John Brown to start an armed slave evolt by seizing a United States Arsenal at Harpers Ferry in Virginia in 1859. Thirteenth Amendment – was to the United States Constitution officially abolished and continues to prohibit slavery and involuntary servitude, except as punishment for a crime. Homestead Act- is one of two United States federal laws that gave an applicant freehold title to up to 160 acres of undeveloped federal land outside the original Thirteen Colonies. Morrill Land-Grant Acts- was a United States statutes that allowed for the creation of land-grant colleges, including the Morrill Act of 1862 and the Morrill Act of 1890. Compromise of 1850 was an intricate package of five bills, passed in September 1850, defusing a four-year confrontation between the slave states of the South and the free states of the North that arose following the Mexican-American War (1846–1848). Uncle Toms Cabin is an anti-slavery novel by American author Harriet Beecher Stowe. The Fourteenth Amendment (Amendment XIV) to the United States Constitution was adopted on July 9, 1868 as one of the Reconstruction Amendments. The Fifteenth Amendment (Amendment XV) to the United States Constitution prohibits each government in the United States from denying a citizen the right to vote on that citizens race, color, or previous condition of servitude (i. e. , slavery). It was ratified on February 3, 1870. Reconstruction Era has two uses; the first covers the entire nation in the period 1865–1877 following the Civil War; the second one, used in this article, covers the transformation of the Southern United States from 1863 to 1877, with the reconstruction of state and society in the former Confederacy. The Black Codes were laws passed on the state and local level in the United States to limit the basic human rights and civil liberties of blacks. Jim Crow laws- were state and local laws in the United States enacted between 1876 and 1965. Ku Klux Klan is the name of three distinct past and present far-right organizations in the United States, which have advocated extremist reactionary currents such as white supremacy, white nationalism, and anti-immigration, historically expressed through terrorism.

The Role Of ICT In Teaching ESL

The Role Of ICT In Teaching ESL The association of ICT and English in last few years had made rapid changes in the presentation of curriculum in various aspects. Practitioners, theorists and researchers have started to pay serious attention to the challenges of the new technology and these challenges and opportunities that new technology presents have resulted English teachers into a new dimension. There are different issues related to the relationship of ICT and English which consists of complex implications for classroom teaching and initial teacher education. Student teachers who play a vital role in delivering ESL have wide range of experiences and level of expertise in ICT. My aim is to enable student teachers to be aware of these important issues and have the skills, knowledge and critical understanding to respond teaching of English through ICT. Initially, I perform analysis of the changing nature of ESL in the light of current technology advancement. Then, explore the interpretations of the role of ICT in teaching English, the provision made by ICT in college and policy and classroom practice in the area of the curriculum. Changing nature of ESL at present Recent years have seen a move from the predominance of the printed test to varied sites for textual production, including web-based environments, mobile phones and computers games. Screen based texts are characterized by varied and densely interrelation multimodal communication with an increasing emphasis on visual aspects of texts, such as layout use of font and images and the incorporation of sound, animation and hyperlinks. Digital technology has also made it easier to experiment the text production and to communicate rapidly with a range of familiar and unfamiliar audiences. ESL teachers have to consider how to teach language literacy and technological skills so that learners can make effective use of ICT. When teachers develop and implement an electronic literacy approach, they must address a number of questions: How should ESL teachers make the best use of new online opportunities to maximize language study and practice while also helping students develop computer-based communication and literacy skills? What strategies for communicating and networking should students be taught? What goals should language teacher aim for and what kinds of online projects could students carry out to accomplish those goals? Which are the most crucial electronic resources and tools that teachers should learn about so that they can teach them to their students? How can teachers encourage students to become autonomous learners who can continue to learn how to communicate, conduct research and present their ideas effectively using information communication technology beyond the confines of the class or semester? (cited in Shetzer Warschauer, 2000, 171-172) The purpose of this study was to explore the use of the Internet in vocational high-school English learning environments in a specific socio-cultural context including in the physical world and in cyberspace. The results of the in-depth study aim to shed light on the combinations of English language and ICT that can both enhance vocational high-school students technological competence as well as facilitate English language acquisition and applications in an authentic situation. Research questions Specific questions explored in the study include the following: à ¢Ã¢â€š ¬Ã‚ ¢ Can students learn the functions of the Internet via the English language and Significantly improve their English e-talk on the Internet? à ¢Ã¢â€š ¬Ã‚ ¢ What are the benefits or difficulties with the use of Information Communication Technology in the teaching of English as a Second Language? à ¢Ã¢â€š ¬Ã‚ ¢ What are the perceptions of both teacher and students regarding the use of the Internet in the class? à ¢Ã¢â€š ¬Ã‚ ¢ What are the issues and challenges that arise in the integration of the Internet in English learning contexts? à ¢Ã¢â€š ¬Ã‚ ¢ Can students feel comfortable communicating in English on the Internet? Can the design of the Internet and English class improve their language proficiency and grammatical usage? The setting for the study The research study was conducted at a vocational high school________________ The course was named Internet and English; its major objective was to help vocational high school students learn English in a natural setting with the assistance of ICT. This course used various methods to facilitate students Internet usage by way of English writing. A ______-hour on-line lecture plus a computer session was held on Tuesdays in a computer lab where ______ Personal Computers were set-up and networked. In the lab the teacher lectured on some introductory aspects of the Internet and its functions and at the same time demonstrated its uses and gave students opportunities for practice using English and exploring the Internet. In addition to the weekly lecture and computer session, the after-class activities and assigned tasks were required of each student. To carry out the after-class projects and assignments, the students therefore needed to connect to the Internet and search for the required materials in response to the teachers weekly questions and, meanwhile, they were required to use English to communicate with the teachers as well as with the other classmates. Although ICT facilities and support were limited in the vocational school studied, the English teacher wanted to overcome the barrier by the inclusion of some outside-campus network resources in his class. A course syllabus, updated announcements, handouts, profiles of the teacher and the students, and class presentations, pictures and recommended relevant web resources were all converged in colourful words on the website. Contents of the project English was the main language used throughout class activities, which included English website information collection, topic-centred discussion, on-line communication, and email exchange. the course used four major tools-the World-wide web, Newsgroups, Chat-rooms, and email to cultivate students network accessibility and language expressions/utterances so that the course was given primarily in four segments. First, for the World-wide web section, Project A self introduction and Project B website recommendation were their assigned tasks. Second, in the Newsgroup section, the teacher asked students to subscribe to the newsgroups they were interested in and then used the chat messenger to post articles and questions and required students to either answer the questions or discuss the given topics in English. Third, in the Chat section, the students were allowed to freely e-talk about whatever interested them in the chat room in chat messanger. Through the different presentation formats of online tutoring, online discussion, and online debate, they were given different objectives each time. Finally, in the email section, students learned the basic commands by using Outlook and basic ideas about email user interface design and the system setup and some key functions (POP setup, web-mail, filtering, and so on). Participants The participants in this study were ______ students: ____22 females and _____7 male students plus the_______ young male teacher. To take the elective course Internet and English, certain prerequisites were required. For instance, the students needed to have previously taken Introduction to Computer Science and Applications of Computer Science, which were the first-year and second-year courses. Assessment For this course students were assessed as follows: 20% for class participation, 20% for homework exercises, 30% for the combined score on the 1st and 2nd midterm exams, and 30% for the final exam. Projects A and B were counted as the scores of the 1st midterm. The quality as well as the quantity of each students specific online utterances their portfolio was used as students 2nd midterm scores. The Chat performance in the chat messanger was used for the final exam grades. The Final exam consisted of an article on the topic How do I perceive Internet and English ; students were instructed to talk about the current semester only and to include three parts: my impression of this class ; what I have learned from this course and my suggestions . Methodology The study employed both qualitative and quantitative methods. The researcher used a multi-method approach to document and evaluate the process of integration of the Internet in the English learning settings, including the collection of their electronic data from chats, discussions, dialogues and email exchanges on the Internet, observations of their online classroom activities, formal and informal interviews with the instructor. A post-class questionnaire was administered to the participants at the end of this class. In addition, a student who had a special need for remedial instruction had actively interacted with the English teacher via email communication throughout most of semester. The students email exchanges with the teacher were used as a case study. Data collection Data collected for the studies included authentic email messages, questionnaires, classroom observations, formal and informal interviews, and student logs. Descriptive statistical information was provided for cross-referencing. The study was conducted in a natural learning setting. None of the student subjects were aware of being observed and analysed during the data collection procedures. Overall results of the use of ICT in the class The teacher used an open-ended question to solicit student overall responses to the use of information communication technology in the class. This question was, Do you think Internet and English can really improve your English? Tell me why. Most students thought the Internet was an interesting and useful tool in their Internet and English class (Table 1). Table 1. Data from the open-ended question Positive reactions (19 out of 23 82.16%) Negative reactions 3 out of 23 (13%) Being able to practice typing 5 Not liking the Internet 1 Learning more English 4 Too much vocabulary resulting in Being more motivated in learning new vocabulary 4 learning pressure 1 Being able to learn more about computers 4 The fast-paced schedule of the class 1 Communicating with others using emails and making friends from other countries 4 Looking for information on the Internet and enhancing reading comprehension by materials on the Internet 3 Meeting people 2 Talking on line 1 Being able to correct mistakes instantly 1 The Tell me why self-report data were used for further analysis. The positive perception of Internet use could stem from two sources. First, due to the convenient access provided by the Internet, students were able to make foreign friends. Second, in the process of navigating the webpages, the chances of directly reading English and learning new vocabulary, sentence patterns, and grammatical patterns increased. Moreover, the immediacy of the online tutoring enabled the teacher to correct their mistakes quickly. The other advantages include the acquisition of relevant Online discourse data analysis The data for quantitative analysis were gathered from the Chat function in chatmessanger, which generally meant participating in online tutoring and online debates. Also, the data from both the midterm exam and final exam in the first semester were collected for analysis. In online tutoring and online debate, not every student wrote down his or her responses. Although five students were completely silent, the other 24 students had at least one sentence (here one sentence means an utterance with a period or a question mark at the end) in the online chatting. However, in online debate, which discussed the interesting topic of having a girl friend or a boy friend, the volume of discourse obviously increased by an average of six sentences, and that was five times as many as the very first time, when they were required to talk about a good teacher. Most students, who had already e- talked the first time, were more likely to write more than the second time. As for the 2nd midterm exam and final exam, since the written records were used for students grades, every student was mandated to express his or her opinions in order to gain points. Eventually the volume of the discourse resulted in an average of approximately 15 sentences in final exam. This was two and half times as many as in the midterm exam. When addressing the reasons for the increase in students discourse volume, the researcher found that students gradual increasing familiarity with the computer commands and the digital environment contributed to the increased number of their expressions. Moreover, the topics for discussion which appeared to be interesting, controversial or abundant in readily available online information also resulted in an increase in the number of sentences. Non-online discourse data analysis based on two projects In addition to the online data, non-online data were collected from Project A and Project B for analysis. For Project A, in order to encourage students to begin their English writing, the English teacher purposefully used self-introduction as an introductory and familiar topic. Thus each student was asked to use English to introduce himself/herself. For Project B, each student had to browse the English resources on the Internet and then recommended some websites as their favourites and to give reasons for their recommendation. Consequently, the average number of sentences produced in Project A was eight, and this was about four times as many as the number produced for Project B. Further analysis of the in-depth data revealed that Project A was a self-introduction and there were several basic items that the students could always include in their written presentations, such as blood type, sign of Zodiac, and favourite sports. On the other hand, Project B asked students to recommend a web site that they found interesting. This topic was of wide scope and more challenging than Project A. Student perceptions of the use of ICT in English learning In order to understand students perception of learning English by using the Internet and the impact of the Internet on English learning as well, a questionnaire was administered to the students shortly before the end of the first semester in order to collect their demographic information and their responses to the use of the Internet in this English class. The questionnaire was composed of three parts: personal data; experience in using a network computer; and ten 5-point-Likert-scale questions. A general question was given at the beginning of the questionnaire and 10 more corresponding statements followed with choices. A total of 26 questionnaires out of 29 were collected and used for analysis. The statistical results of this questionnaire are presented below (Table 5). Questionaire What do you think might be the reasons that the Internet could facilitate English learning? (1-Totally Disagree; 2-Strongly Disagree; 3-Agree; 4-Strongly Agree; and 5Totally Agree) Statements 1 2 3 4 5 Rank 1. The teacher interacted with students on the 0 3.8% 57.7% 15.4% 23.1% 1 Internet so that I feel less pressured in class. 3.8% 94.2% 2. I can learn new vocabulary, sentence patterns, 0 19.2% 57.7% 15.4% 7.7% 8 and grammar on the Internet. 19.2% 81.8% 3. Anonymous communication makes me less afraid 3.8% 3.8% 42.3% 15.4% 34.6% 2 of making mistakes in English chatting. 7.6% 92.4% 4. I could learn good English sentences from others. 3.8% 3.8% 30.8% 38.5% 23.1% 2 7.6% 92.4% 5. I dont need to speak English in front of my 7.7% 26.9% 26.9% 34.6% 3.8% 9 classmates. Instead, typing in front of the 34.6% 65.4% computer screen reduces my stress. 6. Learning English wont be that boring since I 3.8% 7.7% 38.5% 15.4% 34.6% 5 could find some intriguing English information 11.5% 88.5% on the Internet quickly 7. I could improve my English response speed since 7.7% 26.9% 30.8% 30.8% 3.8% 10 online chatting in English requires instantly 34.6% 63.8% answering in English. 8. I could make key/pen pals in foreign countries 3.8% 3.8% 23.1% 30.8% 38.5% 2 and practice English writing. 7.6% 92.4% 9. I could often practice English since English is 0 11.5% 26.9% 38.5% 23.1% 5 the common language on the Internet. 11.5% 88.5% 10. I could freely practice English because I could 3.8% 11.5% 34.6% 26.9% 23.1% 7 build up my little virtual world on the 15.3% 84.7% computer screen.